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Seven reasons nonprofits don't try harder with social media

They Aren't Aware of Impact
Most nonprofits have been around much longer than social media. They rely on a marketing plan that has worked in the past and they're set on sticking with that plan. They aren't fully aware, however, of the significant impact social media can have.

Nonprofits Think They're Active
Many organizations believe they need a social media presence. Unfortunately, the term social media presence is often perceived as simply creating an account, but this couldn't be further from the truth. Making a social media account and not doing anything with it won't benefit your nonprofit. You won't magically receive more donations simply because you have a Facebook account. You have to use the account to engage with your audience and spark conversations about your cause.

They Aren't Seeing Immediate Results
You might post something to Facebook or Twitter and not receive much social traction. No likes or comments is always discouraging. Although immediate results would be nice, it takes time to gain a strong following. Don't give up on your daily posts. Engagement won't come overnight, so keep posting and the rest will follow.

(Read More at Nonprofit Hub


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